Saturation: Intensity and Color Purity
Saturation determines the intensity or purity of a color. High saturation means bright, pure color without gray impurities. Low saturation creates muted, pastel, or grayish shades.
In the HSL model, saturation is measured from 0% (fully unsaturated, gray) to 100% (maximum saturated, pure color). Saturated colors attract attention, create energy, and visual interest. Unsaturated colors are more calm, professional, and universal.
In web design, high saturation is used for accents, call-to-action buttons, and important elements. Low saturation — for backgrounds, text, and neutral elements. The генератор UI темы tool allows automatically creating color schemes with different saturation levels to create the desired atmosphere.