Brand Color Analyzer
Analyze brand colors, identify key palette properties, and create a convenient visual structure
Color Input
Palette Map
Palette Map
Primary Colors
#FF5733
#FF5733
Secondary Colors
#33C3F0
#33C3F0
Neutral Colors
#000000
#000000
Palette Properties
Palette Properties
Temperature
warm
Brightness
dark
Saturation
moderate
Style
corporate
Professional and trustworthy
Harmony
complementary
Contrast: high
Tags
Contrast & Accessibility
Contrast & Accessibility
| Color | Contrast (White) | Contrast (Black) | WCAG | Recommendations |
|---|---|---|---|---|
Copy #FF5733 | 3.2:1 | 6.7:1 | β AA |
|
Copy #33C3F0 | 2.1:1 | 10.2:1 | β AAβ AAA | |
Copy #000000 | 21:1 | 1:1 | β AAβ AAA |
Brand Descriptions
Brand Descriptions
Short Description
A corporate warm palette with 3 colors, featuring 1 primary, 1 secondary, and 0 accent colors.
Marketing Description
This brand palette embodies a corporate identity with warm undertones. The moderate color scheme creates a dark visual presence that conveys professionalism and trust audiences. The complementary color harmony ensures visual coherence while maintaining high contrast for optimal readability and impact.
Technical Description
Technical Palette Analysis: - Color Count: 3 (1 primary, 1 secondary, 0 accent, 1 neutral) - Temperature: warm - Brightness: dark - Saturation: moderate - Style: corporate - Harmony: complementary - Contrast Level: high - Tags: modern
Recommendations
Palette is well-balanced and ready for brand implementation
Export
Export
{
"colors": [
"#FF5733",
"#33C3F0",
"#000000"
],
"clustered": [
{
"hex": "#FF5733",
"cluster": "primary"
},
{
"hex": "#33C3F0",
"cluster": "secondary"
},
{
"hex": "#000000",
"cluster": "neutral"
}
],
"characteristics": {
"temperature": "warm",
"brightness": "dark",
"saturation": "moderate",
"style": "corporate",
"tags": [
"modern"
]
},
"harmony": {
"type": "complementary",
"hasConflict": false,
"contrastLevel": "high"
},
"contrast": [
{
"hex": "#FF5733",
"contrastWhite": 3.2,
"contrastBlack": 6.7,
"wcagAA": true,
"wcagAAA": false,
"wcagAALarge": true,
"recommendations": [
"Consider increasing contrast for AAA compliance"
]
},
{
"hex": "#33C3F0",
"contrastWhite": 2.1,
"contrastBlack": 10.2,
"wcagAA": true,
"wcagAAA": true,
"wcagAALarge": true,
"recommendations": []
},
{
"hex": "#000000",
"contrastWhite": 21,
"contrastBlack": 1,
"wcagAA": true,
"wcagAAA": true,
"wcagAALarge": true,
"recommendations": []
}
],
"descriptions": {
"short": "A corporate warm palette with 3 colors, featuring 1 primary, 1 secondary, and 0 accent colors.",
"marketing": "This brand palette embodies a corporate identity with warm undertones. The moderate color scheme creates a dark visual presence that conveys professionalism and trust audiences. The complementary color harmony ensures visual coherence while maintaining high contrast for optimal readability and impact.",
"technical": "Technical Palette Analysis:\n- Color Count: 3 (1 primary, 1 secondary, 0 accent, 1 neutral)\n- Temperature: warm\n- Brightness: dark\n- Saturation: moderate\n- Style: corporate\n- Harmony: complementary\n- Contrast Level: high\n\n- Tags: modern",
"recommendations": "Palette is well-balanced and ready for brand implementation"
}
}Similar Tools
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Complete guide to using Brand Color Analyzer
Brand Color Analyzer is a tool for comprehensive analysis of brand colors. It clusters colors, analyzes their characteristics, checks harmony and contrast, and generates descriptions.
Step 1: Input colors
Enter colors manually (HEX, RGB, HSL), upload a logo or brandbook image, or select from a list of popular brands. The system supports 3 to 10 colors.
Step 2: Clustering
The tool automatically categorizes colors into: primary (main), secondary, accent, and neutral based on hue, saturation, luminance, and LAB distance.
Step 3: Characteristics analysis
View palette characteristics: temperature (warm/cold), brightness, saturation, style (energetic, muted, minimalistic, playful, corporate) and tags.
Step 4: Harmony analysis
The tool determines harmony type (triad, complementary, split-complementary, analogous), detects conflicts, and evaluates contrast level between key colors.
Step 5: Contrast and accessibility
For each color, contrast with white and black is checked, WCAG AA/AAA compliance is verified, and recommendations for improvement are provided.
Step 6: Descriptions and export
Get automatically generated descriptions: short, marketing, technical, and recommendations. Export results as JSON or CSS variables.
How to use Brand Color Analyzer: step-by-step guide
How to input brand colors
Enter colors manually in the text field (separated by commas or newlines), upload a logo image for automatic color extraction, or select a popular brand from the dropdown list.
How to interpret clustering
Primary colors are the main, most saturated brand colors. Secondary are secondary colors. Accent are accent colors for emphasis. Neutral are neutral colors (grays, whites, blacks).
How to understand palette characteristics
Temperature shows whether warm or cool tones dominate. Brightness and saturation determine visual impact. Style describes the overall mood of the palette.
How to check color harmony
The tool automatically determines color harmony type (triad, complementary, etc.), identifies conflicts between similar shades, and evaluates contrast level.
How to improve accessibility
Check the contrast table. Colors marked 'β Below AA' do not meet accessibility standards. Follow recommendations to improve contrast.
How to export results
Use the 'Export' section to save results. JSON format contains all analysis data. CSS variables are ready for use in your project.
Frequently asked questions about Brand Color Analyzer
How does color clustering work?
Clustering uses an algorithm based on saturation, lightness, and hue to automatically categorize colors. Neutral colors (low saturation) are separated, others are sorted by visual significance.
What does palette style mean?
Style describes the overall mood and character of the palette: energetic (dynamic and bold), muted (subtle and refined), minimalistic (clean and simple), playful (fun and creative), corporate (professional and trustworthy).
How to interpret harmony analysis?
Harmony type shows how colors relate on the color wheel. Conflicts occur when similar hues have very different saturation or lightness. Contrast level affects readability and visual hierarchy.
What are WCAG AA and AAA?
WCAG (Web Content Accessibility Guidelines) defines accessibility standards. AA requires 4.5:1 contrast for normal text and 3:1 for large text. AAA requires 7:1 for normal text. This is important for content readability.
Can I use colors from popular brands?
Yes, you can select any brand from the list for quick analysis. This is useful for studying color strategies of well-known companies or as a starting point for your own palette.
How to export palette for use in project?
Use CSS variables export for direct use in styles. JSON format is suitable for integration into design systems or transfer to other tools.