Brand Color Analyzer

Analyze brand colors, identify key palette properties, and create a convenient visual structure

Color Input

Palette Map

Palette Map

Primary Colors

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#FF5733

#FF5733

Secondary Colors

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#33C3F0

#33C3F0

Neutral Colors

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#000000

#000000

Palette Properties

Palette Properties

Temperature

warm

Warm tones

Brightness

dark

Saturation

moderate

Style

corporate

Professional and trustworthy

Harmony

complementary

Contrast: high

Tags

modern

Contrast & Accessibility

Contrast & Accessibility

ColorContrast (White)Contrast (Black)WCAGRecommendations
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#FF5733

#FF5733
3.2:16.7:1
βœ“ AA
  • β€’ Consider increasing contrast for AAA compliance
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#33C3F0

#33C3F0
2.1:110.2:1
βœ“ AAβœ“ AAA
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    #000000

    #000000
    21:11:1
    βœ“ AAβœ“ AAA

      Brand Descriptions

      Brand Descriptions

      Short Description

      A corporate warm palette with 3 colors, featuring 1 primary, 1 secondary, and 0 accent colors.

      Marketing Description

      This brand palette embodies a corporate identity with warm undertones. The moderate color scheme creates a dark visual presence that conveys professionalism and trust audiences. The complementary color harmony ensures visual coherence while maintaining high contrast for optimal readability and impact.

      Technical Description

      Technical Palette Analysis:
      - Color Count: 3 (1 primary, 1 secondary, 0 accent, 1 neutral)
      - Temperature: warm
      - Brightness: dark
      - Saturation: moderate
      - Style: corporate
      - Harmony: complementary
      - Contrast Level: high
      
      - Tags: modern

      Recommendations

      Palette is well-balanced and ready for brand implementation

      Export

      Export

      {
        "colors": [
          "#FF5733",
          "#33C3F0",
          "#000000"
        ],
        "clustered": [
          {
            "hex": "#FF5733",
            "cluster": "primary"
          },
          {
            "hex": "#33C3F0",
            "cluster": "secondary"
          },
          {
            "hex": "#000000",
            "cluster": "neutral"
          }
        ],
        "characteristics": {
          "temperature": "warm",
          "brightness": "dark",
          "saturation": "moderate",
          "style": "corporate",
          "tags": [
            "modern"
          ]
        },
        "harmony": {
          "type": "complementary",
          "hasConflict": false,
          "contrastLevel": "high"
        },
        "contrast": [
          {
            "hex": "#FF5733",
            "contrastWhite": 3.2,
            "contrastBlack": 6.7,
            "wcagAA": true,
            "wcagAAA": false,
            "wcagAALarge": true,
            "recommendations": [
              "Consider increasing contrast for AAA compliance"
            ]
          },
          {
            "hex": "#33C3F0",
            "contrastWhite": 2.1,
            "contrastBlack": 10.2,
            "wcagAA": true,
            "wcagAAA": true,
            "wcagAALarge": true,
            "recommendations": []
          },
          {
            "hex": "#000000",
            "contrastWhite": 21,
            "contrastBlack": 1,
            "wcagAA": true,
            "wcagAAA": true,
            "wcagAALarge": true,
            "recommendations": []
          }
        ],
        "descriptions": {
          "short": "A corporate warm palette with 3 colors, featuring 1 primary, 1 secondary, and 0 accent colors.",
          "marketing": "This brand palette embodies a corporate identity with warm undertones. The moderate color scheme creates a dark visual presence that conveys professionalism and trust audiences. The complementary color harmony ensures visual coherence while maintaining high contrast for optimal readability and impact.",
          "technical": "Technical Palette Analysis:\n- Color Count: 3 (1 primary, 1 secondary, 0 accent, 1 neutral)\n- Temperature: warm\n- Brightness: dark\n- Saturation: moderate\n- Style: corporate\n- Harmony: complementary\n- Contrast Level: high\n\n- Tags: modern",
          "recommendations": "Palette is well-balanced and ready for brand implementation"
        }
      }

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      Complete guide to using Brand Color Analyzer

      Brand Color Analyzer is a tool for comprehensive analysis of brand colors. It clusters colors, analyzes their characteristics, checks harmony and contrast, and generates descriptions.

      Step 1: Input colors

      Enter colors manually (HEX, RGB, HSL), upload a logo or brandbook image, or select from a list of popular brands. The system supports 3 to 10 colors.

      Step 2: Clustering

      The tool automatically categorizes colors into: primary (main), secondary, accent, and neutral based on hue, saturation, luminance, and LAB distance.

      Step 3: Characteristics analysis

      View palette characteristics: temperature (warm/cold), brightness, saturation, style (energetic, muted, minimalistic, playful, corporate) and tags.

      Step 4: Harmony analysis

      The tool determines harmony type (triad, complementary, split-complementary, analogous), detects conflicts, and evaluates contrast level between key colors.

      Step 5: Contrast and accessibility

      For each color, contrast with white and black is checked, WCAG AA/AAA compliance is verified, and recommendations for improvement are provided.

      Step 6: Descriptions and export

      Get automatically generated descriptions: short, marketing, technical, and recommendations. Export results as JSON or CSS variables.

      How to use Brand Color Analyzer: step-by-step guide

      How to input brand colors

      Enter colors manually in the text field (separated by commas or newlines), upload a logo image for automatic color extraction, or select a popular brand from the dropdown list.

      How to interpret clustering

      Primary colors are the main, most saturated brand colors. Secondary are secondary colors. Accent are accent colors for emphasis. Neutral are neutral colors (grays, whites, blacks).

      How to understand palette characteristics

      Temperature shows whether warm or cool tones dominate. Brightness and saturation determine visual impact. Style describes the overall mood of the palette.

      How to check color harmony

      The tool automatically determines color harmony type (triad, complementary, etc.), identifies conflicts between similar shades, and evaluates contrast level.

      How to improve accessibility

      Check the contrast table. Colors marked 'βœ— Below AA' do not meet accessibility standards. Follow recommendations to improve contrast.

      How to export results

      Use the 'Export' section to save results. JSON format contains all analysis data. CSS variables are ready for use in your project.

      Frequently asked questions about Brand Color Analyzer

      How does color clustering work?

      Clustering uses an algorithm based on saturation, lightness, and hue to automatically categorize colors. Neutral colors (low saturation) are separated, others are sorted by visual significance.

      What does palette style mean?

      Style describes the overall mood and character of the palette: energetic (dynamic and bold), muted (subtle and refined), minimalistic (clean and simple), playful (fun and creative), corporate (professional and trustworthy).

      How to interpret harmony analysis?

      Harmony type shows how colors relate on the color wheel. Conflicts occur when similar hues have very different saturation or lightness. Contrast level affects readability and visual hierarchy.

      What are WCAG AA and AAA?

      WCAG (Web Content Accessibility Guidelines) defines accessibility standards. AA requires 4.5:1 contrast for normal text and 3:1 for large text. AAA requires 7:1 for normal text. This is important for content readability.

      Can I use colors from popular brands?

      Yes, you can select any brand from the list for quick analysis. This is useful for studying color strategies of well-known companies or as a starting point for your own palette.

      How to export palette for use in project?

      Use CSS variables export for direct use in styles. JSON format is suitable for integration into design systems or transfer to other tools.